Emily Tse
Every step matters!
(HKBCF)
Brand identity & campaign
Role
Designer (Design lead)
Year
2024
Challenge
Simple, social, relatable and fun. In a competitive market, the goal was to reposition a standard charity run into an inclusive, relatable movement that inspires community action across Hong Kong.
Solution
Every step matters, uniting us all. We developed a dynamic visual identity built around a "moving pink ribbon," serving as a flexible graphic element that seamlessly connects individuals throughout society.
Impact
+70% engagement recorded. The refreshed brand and marketing strategy drove higher overall donations and a +70% surge in engagement, leading to record participant registrations online.