Every step matters!
(HKBCF)
Brand identity & campaign
Role
Designer (Design lead)
Year
2024
In a competitive market, we aim to convey our new personality through a key message: an inclusive activity that is simple, social, and relatable. This isn't just a typical charity run; it's a movement that connects everyone. Each simple step creates change for yourself, your loved ones, and the broader community.
Every step matters, uniting us all.
This key messaging inspired our visual identity concept - the moving pink ribbon. which serves as a linking element throughout Hong Kong's society, connecting each and every one of us seamlessly within.
+70% engagement recorded.
With a refreshed look and a new marketing strategy, we launched a distinct campaign that stands out against local competitors while raising awareness and donations. The results include increased overall donations compared to previous campaigns and a +70% engagement level, with many participants registering through our online portal.