Data by nature.

HSBC Asset Management rebrand

Type
Brand campaign & art direction
Role
Designer
(Part of the HSBC core design team)
Year
2021 - current

Challenge

Establishing a strong and coherent voice within the industry.

HSBC Asset Management needed a distinct B2B identity to stand out from traditionally
dry competitors and build a unified global presence.
Solution.

Solution

Data by nature

We created a dynamic visual identity and design system that translates complex investment data into symbolic, nature-inspired imagery.

Impact

Evocative expressions

This figurative brand language elevated the division above industry norms,
delivering a coherent voice across key product lines without greenwashing clichés.

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