Planting the seed for growth, becoming the standard for the true centre of Central.
Brand Identity,Art direction
Role
Designer
Year
2026
Hongkong Land needed to establish a unified identity for LANDMARK CENTRAL—
a proposed retail-office complex integrating the iconic LANDMARK destination.
The challenge was to frame this new collection not just as a physical hub, but as both the historical origin of Hong Kong's financial and cultural heart and an empowering stage for modern ambition, bridging a century-long legacy of luxury with the evolving aspirations of its tenants, patrons, and visitors.
Idea
LANDMARK CENTRAL is introduced with the strategic hook: "Where Central Was Planted. Where Your Story Begins." To unify the retail-office portfolio, we created a streamlined brand framework:
- Iconic Mark: A minimalist mark combining retail and office heritage into a single "seed" symbolising interconnected growth.
- Graphic System: A visual system expressing an expanding synergy radiating from Central’s core.
- Strategic Narrative: Framed around "Shaping tomorrow’s central," aligning seamlessly with Hongkong Land’s global "Central" portfolio, including Westbund Central and Marina Bay Central.
Results
The proposed identity standardises Hongkong Land’s retail-office ecosystem, creating a scalable blueprint for global assets like Westbund Central and Marina Bay Central. By bridging century-long heritage with future ambition, it establishes a consistent brand narrative across all physical and digital touchpoints.