Opening unparalled worlds.
Brand campaign & art direction
Role
Designer (part of the HSBC design team)
Year
2025
The HSBC Privé card stands for a new kind of access. An access where our clients can move through new worlds, as seamlessly and as privately as they choose. Making the right kinds of connections in the right places with the right people. Open unparalleled worlds. Seamlessly explore unparalleled worlds of sophistication with international access to exclusive members-only clubs, elevated travel, and curated private experiences.
Opening your world to the right people at the right places, everywhere you go. HSBC Privé for Global Private Banking. Working with our network agency partners VML, we teamed up together to create a truly unique experience for the selected few at HSBC Global Private Banking.
Radiating lines
Projecting lines radiating from the core — When you’ve reached the top, the journey that drives you most is not upwards, but outwards. Concentric rings from echoing from the center — To expand your world, to grow your circle of recognition, and experience exceptional standards everywhere you go, regardless of where opportunity takes you.
Material
The metal card design conveys a sense of elite sophistication with its all-black coloring and strong silver accents. The line design is not printed but produced through the tactility of varnish applied to the surface
of the metal, creating movement when it catches the light.
Along with the card, we’ve also created a premium welcome boxset, a brochure, a series of KVs, online and offline invitations/EDMs, a video and sales kit for the team to socialize with their HSBC Privé customers.