A new battery campaign that makes everyday moments just a little more powerful,
a little more enjoyable, and lasting just a little bit longer.
Brand campaign & art direction
Role
Designer
Year
2022
Our category emphasises MORE: more power, more efficiency, more value. GP tasked us with distinguishing their brand through an effective campaign across Hong Kong and the APAC region. We aimed to explore how
a simple battery can enhance everyday life. While competitors overwhelm consumers with confusing claims,
we prioritise family needs. To stand out, we revisited our roots and asked ourselves what GP means to us
and our families.
Simple but Emotive Messaging: “GP = ?”
Through the emotive messaging “GP =,” we aim to create a campaign that is accessible at all stages of the customer journey, making everyday moments more powerful and enjoyable. By using simplified packaging,
a clear visual identity, iconography, and messaging, we want to convey not just power, but the potential it unlocks. Our stories of everyday empowerment will be illustrated with charming, witty visuals that highlight
the significance of small moments.
Through this emotive messaging, we want to craft a campaign accessible for all levels of the customer journey, making everyday moments just a little more powerful, a little more enjoyable, and lasting just a little bit longer. A new headline style has been developed to demonstrate a flexible visual system featuring GP as a prominent asset in both brand-level and product-level communications.
By utilising simplified packaging, a clear visual identity, iconography, and messaging, we aim to deliver a campaign that speaks not just about power but also the potential it brings. Stories of everyday empowerment will be told through charming, witty illustrations that heighten the significance of small moments.