Emily Tse
A new battery campaign that makes everyday moments just a little more powerful,
a little more enjoyable, and lasting just a little bit longer.
Brand campaign & art direction
Role
Designer
Year
2022
Challenge
GP Batteries is a well known batteries brand from Hong Kong, with distribution worldwide.
Less is More!
While the category chases "more"— more power, more efficiency—GP chose to deliver more of what truly matters: enhancing everyday life and prioritising family needs across Hong Kong and APAC.
Solution
GP = ?
Centered on the emotive question "GP = ?", our campaign makes everyday family moments more powerful through charming visuals, simplified packaging, a flexible and systematic visual identity, as well as accessible messaging that highlights the potential a simple battery unlocks.
Impact
The new GP campaign came to life across APAC market and re-injected new energy into the brand as they rolled out their new product and packaging the following year.