Focusing on the future.

Focusing on the Future with
Marketing Interactive

Type
Interactive campaign design
Role
Designer
Year
2024

We were invited by Marketing Interactive to participate in their annual Content 360 conference, showcasing insights from the future thinkers and creators who are defining and redefining the region’s evolving content economy. As part of our marketing initiative, we were inspired to create an interactive generative activity where participants could create their own unique postcards based on their answers to a set of questions related to three themes: creativity, sustainability, and AI technology.

Each topic and question would trigger a corresponding set of abstract imagery, iconography, and colour palettes, allowing participants to mix and match combinations to create their illustrations. Using AI, we developed a library of abstract images that correspond to a list of keywords we provided as the basis for the designs. These results are shared in real time, creating a large, shareable moving canvas, and participants can take home their own copy as well!

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