Net-zero changes everything.
Visual identity concept, website design
Role
Designer
Year
2022
Celerate X is a purpose-driven investment firm dedicated to decarbonisation. They take a radical approach to investment, aiming for fundamental system change, at pace, rather than gradual, incremental change. We were asked to help draw attention to their unique methodology and tech-focused portfolio. Because the quicker these companies grow, the faster we all reach net zero.
Capturing a game-changing approach.
Some investment firms take an indiscriminate approach to investing, arguing that even environmentally damaging companies can be gradually reformed over time.
Celerate X is different.
This firm invests in and partners with the disruptors, innovators and game-changers that are at the forefront of driving decarbonisation. This is tied to a belief that tech and digital business models will achieve net zero in the most efficient way possible. We wanted to capture this radical approach and conviction through an impactful identity and tone of voice. We created a visual identity and tone of voice to capture our audiences’ attention and disrupt the investment landscape, applying these to a new website to give them enhanced credibility in the tech space.