Emily Tse
A new thriving ecosystem blooms where tradition and innovation meet, inspiring the next new generation.
Brand Campaign & Concept Design
Role
Designer
Year
2025
Challenge
Taikoo Li Chengdu sought to celebrate a decade of fostering individuality and collaboration within its dynamic destination. The challenge was to create a concept that effectively reflects this unique evolution and significant milestone.
Solution
The garden of blooming flowers We positioned Taikoo Li as a thriving ecosystem—a "garden of blooming flowers" where tradition meets innovation to inspire a new generation. The concept reimagined the Chinese character for "ten" (十) to represent both culmination and new beginnings, creatively transforming it into a "blooming plus sign" to symbolise endless possibilities. Inspired by local culture, these designs formed custom flowers representing Taikoo Li's core brand pillars. To bring the concept to life, we created a custom generative tool that allowed users to design personalised flowers with highly customisable petal shapes and patterns.
Impact
The solution delivered dynamic, innovative brand expressions for Taikoo Li, visually symbolising endless possibilities and seamlessly representing its core brand pillars through culturally inspired design. The generative tool created a flexible visual asset library—by highly customisable floral expressions,providing a cohesive creative foundation for the 10th-anniversary communications across all touchpoints.